Adding promotional models to your marketing events can be extremely valuable in increasing brand awareness of your business. There are so many uses for promotional models within the current marketing landscape, so when looking to ramp up your live events, think about implementing this method into your strategy. Not only will they act as the faces of your company, but they can also be great spokespeople to boost business.
When pondering whether to use promotional models, you may weigh up the pros and cons as to whether they will benefit your business. The truth is, yes they absolutely would! Promotional models may seem like a very tacky way of doing things, but in fact, many of the models are experienced PR people who are university graduates and can articulate a fantastic presentation for your company, products or services. We look at the main benefits of using promotional models to boost your marketing efforts.
Event attendance
Using promotional models or PR’s to create atmosphere and that one-to-one experience with your customers can be incredibly effective. If you are looking to attract potential customers into your booth at a live show or event, or you’re looking to give your customer an experience in the high street, then promotional models would be the obvious choice. Attracting good attention is key, and they will do this by increasing excitement, demonstrating your products and handing out flyers or promotional materials. Creating an experience for your customer by promoting your company in this way generate new customers and leave them going away with a moment to remember. This is of course brilliant for customer loyalty and will get people talking about your company.
Less reliance on your employees
You won’t have to rely on many of your current employees leaving the office to attend trade shows and events if you employ a few promotional models that have the experience of drawing in custom at these types of situations. You will save a great deal of money on paying for hotels, trains and flights as well. Cutting down on the number of employees you take along with you will benefit the business budgets greatly.
Having a spokesperson
When it comes to hosting an event, or even having a stall at an exhibition you need a professional to represent and act as the face of your company. You, or the marketing agency that you employ can train the model and give them all the ammunition and information that they would need to present your brand. Employees are more useful behind the scenes, so use them to your advantage and let the model do sales promotion. If you don’t currently have someone who takes position as the face of your company, you can make the face of your brand consistent by using one consistent model or brand ambassador. This allows you to be cohesive in your marketing plans when presenting a familiar face to prospective clients or customers.
Better customer response
Live events are especially good to promote your company in a positive light and to generate better customer response. Bringing in promotional models can add personality to your event, get people to relax and create a positive atmosphere for presenting your company, brand or product.
Contact us for more information on our promotional models and to chat about the types of services that we offer.
