Adding promotional models to your marketing events can be extremely valuable in increasing brand awareness of your business. There are so many uses for promotional models within the current marketing landscape, so when looking to ramp up your live events, think about implementing this method into your strategy. Not only will they act as the […]
Promotional Staff News & Advice
The Benefits of Product Sampling
Promoting a new product is often difficult, as the marketplace is so saturated with similar products and is very competitive. This is where using samples of your product will benefit you greatly. It is extremely beneficial to offer product samples to potential customers, as this increases exposure and also allows the customers to get a […]
What is Guerilla Marketing?
Guerilla marketing is a clever advertising and marketing strategy that uses very unconventional methods to send a message to consumers. These marketing campaigns are typically low-cost, but will return huge results. The overall concept of guerilla marketing (or guerrilla marketing to use the alternative spelling); which is another form of experiential or out of home advertising, […]
How to Maximise Your In-Store Promotion Campaign
Brands are having to work a lot harder these days, and this is why they are having to target customers in other ways, as well as their usual means. This involves engaging with them before they step into the supermarket. It is especially important for FMCG (Fast Moving Consumer Goods) brands to target customers in […]
The Importance of Brand Ambassadors
A Brand Ambassador is someone who embodies the brand that he or she is endorsing, influencing consumers and raising awareness. With the evolution of Brand Managers to Brand Ambassadors, we take a look at the important role they play in today’s marketing landscape. Brand Ambassadors are employed by a company or organisation to scream the […]
