In-store activity has become increasingly popular with many major brands for providing the ultimate in hands-on brand and product awareness! Intriguing in-store demonstrations by charismatic teams quickly capture the public’s curiosity by physically getting them involved with the product. What’s more, because the products are directly available for sale in the store, the sales uplift created by this type of activity can be immediately identified benefiting you, the client and the store.
As well as the usual products that you see demonstrated in department stores and shopping centres, such as coffee machines and toys, we have recently seen an increase in particular with DIY brands wanting to demonstrate their products to shoppers in large DIY chain stores and garden centres across the country.
With many brands in a product range to choose from, in-store demonstrators will promote our client’s product directly to the shopper, with the aim to grab their attention and give them a hands-on experience that they will remember.
Ranging from paint brushes to barbeques, the demonstration may be supporting an ‘above the line’ tv campaign or a ‘below the line’ activity across a chain of stores, and may have a competition element or a promotional discount attached to it.
By using an in-store demonstrator you will increase brand awareness, making your product stand out from competitors – and by showing customers why they should choose your brand, is a sure way to increase sales. Please do not hesitate to contact us with your enquiry!
Case Study Bandai
Bandai used Touchdown Promotions to provide demonstrators to promote their girls fashion toy, Harumika. A campaign using demonstrators in toy departments nationwide, giving the target audience the opportunity to try out their fashion design skills. The demonstrations are a great success with a high increase of sales recorded by the stores when the activity takes place.
The store were extremely pleased with how the event went. They said that the children got really involved and the store saw a 2200% increase in Harumika sales on the day compared to the previous Saturday which is a fantastic result! Please can you pass my thanks on to the team for a job well done.
Product Manager – Bandai
