Face to face sampling is your opportunity to get your product into the hands of your target market. No other form of promotion enables your customers to try it, like it then buy it! As ever, enthusiastic promotional staff are the key to a successful campaign, but in addition, Touchdown can organise the logistics of collating, storing and distributing the product; advise on and book the best high volume venues such as shopping centres, supermarkets, stations, town centres and even beaches; and provide detailed feedback enabling ROI analysis.
Case Study Xilli
Touchdown was tasked with creating a tribe of warriors to sample Xilli; the ultimate hot shot tequila based drink! Sampling teams of warriors and event managers were booked into top London bars to challenge patrons to try a shot of the blend of Habanero & Cayenne Chilli Peppers with a touch of tequila.
Those who were brave enough had their ‘Xilli face’ recorded for social media – the best face each month would win a fantastic prize! Our warriors were booked for their personalities which needed to match the fiery shot. They needed to have fun whilst remaining professional at all times; leaving patrons burning for more!
A novel way for a brand new beverage to get noticed.