Promoting a new product is often difficult, as the marketplace is so saturated with similar products and is very competitive. This is where using samples of your product will benefit you greatly.
It is extremely beneficial to offer product samples to potential customers, as this increases exposure and also allows the customers to get a taste of your product and leave them wanting more. It also allows consumers to leave feeling confident and exhilarated about their purchase. By implementing product sample distribution into your marketing campaign, your business will obtain great results and leave your competitors feeling overshadowed.
Launching a new product can be daunting, as consumers will be unfamiliar with it; and this is mostly because the trust of the product has not been built up by good testimonials. Consumers may be worried about the reliability of the product, or whether it will be effective enough to consume within their homes.
By showcasing your product through product sampling, you will exclude the doubt and fear from potential customers and allow them to test your product without any risk involved. Samples don’t have to be costly, as they just have to be big enough for the customer to try, and if liked they will be persuaded to by the product and spread the word to family and friends. This will help establish consumer confidence, which obviously leads to developing loyalty of your brand in the long-run.
Feedback about your product is integral to your business, as it will help you improve your current or future products; as well as the customer experience you provide. Giving away product samples will give consumers the opportunity to leave feedback after they have tried it, as when they test a new product, they usually decide at first-hand whether they like it or not. It is also expected that your product will be compared against similar competitor products on the market. You can learn an awful lot about your target market by implementing samples into your budget, as not only will you gain this constructive feedback; but you will also eclipse consumer expectations and gain that edge when it comes to your competitors.
Allowing product samples to be added into your marketing plan can be very cost-effective as it will save money in the event of problems or mistakes having to be rectified during the promotional and development chapter, rather than when the product is on shelves in supermarkets and shops. As the size of your sample product is much smaller than the original size, you have the opportunity to saturate a much bigger demographic for a portion of the cost.
Although distributing product samples may be more cost-effective compared to a marketing plan without this involved, you must be aware of your profitability and ensure that your budget is managed effectively. It is critical when drawing up your business plan to take into consideration the various costs of developing and distributing your samples, making sure that you include the research process into your budget. It is important to research your defined demographic and not to waste time handing out samples carelessly with no focus in sight; have your target market in sight.
Are you ready to try us?
Remember that face to face sampling is your opportunity to get your product into the hands of your target market. No other form of promotion enables your customers to try it, like it and then buy it. As ever, enthusiastic promotional staff are the key to a successful campaign but in addition, Touchdown can organise the logistics of collating, storing and distributing the product; advise on and book the best high volume venues such as shopping centres, supermarkets, stations, town centres and even beaches; and provide detailed feedback enabling ROI analysis.