Professional brand ambassadors are the life blood of a good Roadshow. A good ambassador will have taken the time to know the product inside and out, have a passion for the product and the target audience and the enthusiasm to present the product for the full duration of the tour
Starting with the brief, we work with our clients to assemble promotional teams targeted to a particular product and presentation requirement, often with an event manager to run the logistics and generally oversee the event.
Case Study - For the UK launch of Parrot’s AR Drone quadricopter, we selected and trained a team of gadget-loving staff to demonstrate the product from their bespoke inflatable structure; travelling across the country from music festivals to city centre locations with a dedicated logistics team in charge of installing the structure at each site.
