Launches are about awareness, memorability, demonstration and spectacle and, always prepared to try something different, Touchdown have launched a wide and varied range of products for various clients.
Case Study - To illustrate, for the launch of the MOSS Autumn range ahead of Fashion Week the client wanted to generate viral activity by stopping London traffic with fifty Lambretta scooters and riders, all in Moss’ Lambretta suits. A guerrilla event was developed with the group being videoed and photographed from the back of a car touring London landmarks before a photo shoot in front of the London Eye and a drive past of the MOSS store on Regent Street. After a successful event video appeared on You Tube and the activity was reported on many on-line blogger sites.
