Product launch

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Case Studies

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Product Launch

Over the years Touchdown have launched a wide and varied range of products for various clients often requiring very different approaches to the requirement. Launches can involve awareness, demonstrations, hands on activity or sometimes its just best to simply let the customer ‘have a go!’

Topps UK, a producer of sticker collections and trading card games, approached Touchdown to organise, manage and staff a nation-wide road show promoting the launch of their new TCG ‘Match Attax’. Match Attax being a football based game, Touchdown set up a series of in-store arena’s including video playback on plasma screens around the store where children could challenge the Match Attax Masters to claim champion status!! The launch was a great success with Match Attax becoming one of the fastest selling TCG ever and was even outselling Mars Bars at the rate of 3 to 1.

Call Touchdown on 020 8614 8006 to discuss your requirements or please go to our contact page.